RIVERHEAD RACEWAY AND MILLER LITE TO CONTINUE MARKETING PARTNERSHIP IN 2010
Riverhead, N.Y. Jan 15th
By Bob Finan

The marketing partnership between Riverhead Raceway and Miller Lite will enter its fourth decade in 2010 as it was announced today Miller Lite will return for their 26th consecutive season at Barbara & Jim Cromarty's historic oval. The 2010 NASCAR Whelen All-American Series will swing into action Saturday evening May 1st with a seven-division race card on tap.

Al Frazer, director of marketing for Miller Lite and its Long Island distributor Boening Brothers noted, "after a very successful Silver Anniversary season last year we look forward to starting our 26th year at Riverhead Raceway and are very excited about the schedule the Cromarty's have assembled".

Indeed the 2010 Riverhead Raceway slate is a diversified schedule that mixes plenty of annual events with some great new events, including a 100-lap NASCAR Modified race in honor of the new NASCAR Hall of Fame on Saturday May 15th. Miller Lite will again sponsor not just the NASCAR Modifieds, but also the Figure Eight and Demolition Derby divisions for the upcoming campaign. The Demolition Derby rules are all new for 2010 and track officials are looking for a great year for these daredevils.

The first of three Miller Lite nights will take place Saturday July 3rd with the annual Independence Day Fireworks Spectacular, an 8 -Cylinder Demolition Derby and the Cromarty Cup 50 for the NASCAR Modifieds just three of seven great attractions on that evening's card.

Miller Lite will also host a night at the races August 28th with a Full Size School Bus Demolition Derby and a 50-lap Late Model feature taking center stage that night. The third and final Miller Lite night Saturday, September 18th and again will be in conjunction with the annual National Demolition Derby Championship that pays a handsome $1,500 to win.

For further information please visit the track website at www.riverheadraceway.com or phone 631-842-RACE.