Riverhead Raceway officials announced today that Miller Lite would return as a marketing partner for the 2008 NASCAR Whelen All-American Series in 2008 which opens Saturday evening May 3rd. This marks the 24th consecutive season that Miller Lite will sponsor the NASCAR Modifieds, Figure Eights and Demolition Derby events at the quarter mile facility.
The marketing partnership between Miller Lite and the Cromarty family at Riverhead Raceway is one of the longest running in short track racing in the country. Al Frazer director of marketing for Miller Lite and their Long Island distributor Boening Brothers noted, “We continue to enjoy a wonderful relationship not just with Barbara and Jim Cromarty, but everyone associated with the great NASCAR short track racing at Riverhead Raceway”. Frazer also looked forward, “of course 2009 will mark our silver anniversary together and should be very exciting as well”.
To highlight the Miller Lite marketing program in 2008 the signature event will again be the Miller Lite NASCAR Whelen Modified Tour “Flash” race on Saturday August 2nd. The 2007 edition of the race won by WMT champion Donny Lia of Jericho will be a wide-open affair as Lia has embarked on the Craftsman Truck Series for 2008.
Two great Miller Lite programs are set for Saturday July 5th for the track’s annual Independence Day spectacular with a huge Fireworks display and the second Miller Lite night is set for Saturday September 13th for the National Demolition Derby championship.
The 2008 NASCAR Whelen All-American Series will go green Saturday evening May 3rd with a six-for-one program feature the NASCAR Modified and Figure Eights, who’ll be joined by the Late Models, Charger, Blunderbusts and Super Pro Trucks.
For additional information please call the Riverhead Raceway office at 631-842-RACE or visit www.riverheadraceway.com.